Tuesday, March 20, 2018

Some Insight Into Facebook's Capabilities For Politicians: The Obama Campaign (FB)

We left the last FB post with "Cambridge Analytica's Ad Targeting Is the Reason Facebook Exists".
For some more insight here's a deeper dive into the political via the other side of the aisle.
Carol Davidsen, former director of integration and media analytics for Obama for America on the 2012 Presidential race:
And a short talk she gave a few years ago. Try to ignore the Valley Girl upspeak (high rising terminal [HRT]):

More to come.
Here are a few older posts on the subject:
July 2014
Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites
January 2016
How Facebook Tracks Its Users To Profit From And Influence a $10bn US Election
May 2017 
Former Facebook Exec: "They're Lying Through Their Teeth" (FB)
I always wondered about the ad guys telling the makers of stuff like Chocolate Frosted Crunchy Sugar Bombs* how much sucrose they can peddle while at the same time telling Congress that "No, advertising has no impact on buying behavior".
It seems Facebook has embraced the "duplicity-as-a-service" (DaaS) business model wholeheartedly.**